The Visual Layer
Bring visual context to the moments that matter.
Grypp brings live visual interactions into the technology your business already uses. From showing a problem through a phone camera to working through a difficult online process, our visual layer helps people see what’s happening, understand what needs to be done and work towards a successful outcome.
When You Can't See What's Happening
There’s a limit to how much someone can explain over a call, in a message or through a support ticket. A problem that would be obvious in person can take several conversations to understand remotely. The same happens when someone is trying to follow instructions, complete an unfamiliar process or provide information that another person needs to review.
It's difficult to describe what you can see
A flashing warning light, an unfamiliar screen or a damaged piece of equipment can be surprisingly hard to explain. The person providing assistance has to build a picture from someone else’s description, often without knowing what important detail might have been missed.
Instructions don't always match reality
Someone follows the steps they’ve been given, but the next button isn’t there. The screen looks different or an error appears halfway through. Without seeing where they’ve reached, it’s easy to spend time repeating instructions that aren’t solving the problem.
Information gets lost between systems
A photo is sent separately. A document arrives in another inbox. Someone needs to sign something before the process can continue. When the supporting information sits outside the interaction, checking what’s been received and what is still missing becomes another job.
The conversation finishes. The task doesn't.
An issue may sound resolved because the right advice was given. But the customer hasn’t completed the setup, the employee is still stuck or the requested information hasn’t been submitted. The real measure of success is whether the necessary action actually happened.
How Grypp's Visual Layer Works
Grypp adds visual capabilities to live interactions, allowing people to move from explaining a situation to working through it together. The platform can be used on its own or introduced into existing workflows, with different tools available depending on what the interaction requires.
See the situation first-hand
Bring a camera view, shared screen or supported browser session into the interaction. Someone can show a faulty connection, demonstrate an unexpected error or share exactly where they’re struggling. The person helping them gets to work from what is actually happening, rather than trying to piece it together through questions.
Help people through difficult tasks
When the problem is on a website, in an application or somewhere in the physical world, visual tools make instructions easier to follow. Cobrowsing, screen sharing and remote visual assistance give teams a way to explain specific actions in context and help people make progress without starting over.
Handle the supporting information
Some tasks need more than a conversation. A document might need reviewing, a photo might need submitting or a signature might be required before the process can continue. Grypp brings supported document and verification tools into the visual interaction so the necessary information can be dealt with while people are connected.
Know what happened next
A visual session provides an opportunity to check the result before everyone moves on. Was the form submitted? Did the connection work? Is the next action clear? Some processes still need approval or follow-up, but the people involved can finish the interaction knowing what has been completed and what remains outstanding.
Everything You Need for Visual Transformation
Add Visual Capabilities to Your Existing Technology
Your business already has systems for managing customers, conversations and day-to-day work. Grypp adds a visual layer alongside that technology, making live video, screen sharing, cobrowsing and other visual tools available within supported workflows.
Whether you’re using contact center software, a CRM platform or your own applications, Grypp offers integration options and APIs to help connect visual interactions with the way your teams already operate.
Connect Grypp natively with supported platforms and extend visual capabilities into other systems through our API.
Built to Fit the Way You Work
Standalone when you need it - integrated when it matters.
You don't need to redesign your technology stack to start using Grypp.
The platform can support visual interactions independently or be connected to existing applications and workflows, depending on how and where your teams need it.
Some organisations need a visual tool that teams can start using without a wider integration project. Others want visual sessions available directly within their existing systems. Grypp supports both approaches, giving businesses flexibility over how visual capabilities are introduced.
Participants can access supported visual interactions using familiar devices, including smartphones, tablets and computers. Sessions can be started through links in supported workflows, helping teams bring people together without requiring them to learn an entirely new process.
Where the Visual Layer Makes a Difference
Visual context can improve any interaction where seeing the situation would help someone make progress. From customer-facing teams to internal operations, Grypp gives people a way to understand problems, share information and work through tasks together.
Customer Service
A broadband customer is struggling to connect a new router. Rather than working through a long troubleshooting script, the adviser can see the router, its indicator lights and the connections through a live camera view. They can help the customer test the relevant steps and establish whether further support is needed.
Sales and Onboarding
A prospective customer is interested in a service but needs help understanding the options. A shared screen or browser session lets an adviser walk through the relevant information, answer questions in context and assist with the application process. The conversation can continue while the customer takes the next step.
Technical & Field Support
A technician needs a second opinion on a piece of equipment at a remote location. Instead of relying on photos and written descriptions, they can share a live view with a specialist. The specialist can examine visible details, request a closer look and provide guidance without immediately travelling to the site.
Digital Journeys
Someone reaches an unfamiliar step in an online application and isn’t sure what to do next. With cobrowsing or screen sharing, the person assisting them can see the point of difficulty, explain the available options and help them continue through the process without losing their progress.
Document Workflows
A customer needs to provide identification and supporting documents before an application can progress. Rather than sending files through separate channels, the team can request and review the necessary information during the interaction and complete any supported verification or signing steps.
Internal Support
An employee is having trouble configuring a work application. They can share the affected screen with an internal support colleague, who can see the error and explain the appropriate fix. The same visual tools can assist with training, unfamiliar processes and remote troubleshooting across teams.
See How Grypp Could Work for You
See What Happens When People Can See More
Grypp is already being used to help businesses improve customer interactions and operational performance. These case studies show how visual capabilities have contributed to better service outcomes, more effective sales conversations and less time spent working through problems that are difficult to explain remotely.
Using Visualization to Inform Customers of Additional Services
How a Major Baby Products Brand Transformed its Customer Service
A New Blueprint for Success in Home Renovation Sales
How Grypp transformed all target KPI’s for a major US storage company
Visual Layer FAQs
How does Grypp work with existing business software?
Grypp adds visual interaction capabilities alongside the systems your business already uses. It can operate independently or connect with supported contact center, CRM and other business applications through integrations and APIs. This allows teams to introduce live video, screen sharing, cobrowsing and related tools without replacing the software responsible for their existing workflows. The integration approach depends on the systems involved and how visual sessions need to be used.
What can you do with the Grypp Visual Layer?
Grypp brings together tools for seeing problems, sharing information and helping people complete tasks during live interactions. Depending on the situation, teams can use remote visual assistance, video calls, screen sharing, cobrowsing, document uploads, signatures and identity verification capabilities. For example, a technician might need a camera view of equipment, while an adviser helping someone through an online application may use cobrowsing to understand where the process has stopped.
Is Grypp only designed for contact centers?
No. Contact centers are an important application, but Grypp’s visual capabilities can also support sales, onboarding, field operations, technical assistance and internal employee support. The common requirement is that people need to see or share something to make progress. Grypp can be introduced into different types of workflows, with the tools and integration approach selected according to the organisation’s needs.
Can Grypp be used as a standalone platform?
Yes. Grypp can be used independently, allowing teams to introduce visual interactions without first undertaking a wider software integration project. Businesses can also connect Grypp with existing systems when visual capabilities need to sit within an established application or workflow. The most suitable approach will depend on how sessions are initiated, what information needs to be available and which teams will use the platform.
Do people need to install an app to use Grypp?
Grypp supports browser-based visual interactions that participants can access through a link using compatible devices and browsers. This can make it easier to introduce visual assistance without asking someone to download a separate application. The precise experience depends on the capabilities being used and the deployment configuration. Camera, microphone or screen-sharing permissions may also be required for particular interactions.
How can the Visual Layer improve business performance?
Visual context can reduce the time spent describing problems, clarify instructions and make it easier to collect information during an interaction. Depending on the workflow, that can support faster resolution, fewer repeat contacts, improved customer experience and more effective remote assistance. The benefits should be measured against the task being performed, including whether the intended action was completed and whether further work was required. Grypp’s published case studies provide examples of results achieved in specific deployments.